Relentless Innovation was written in response to a client’s complaint that the “business as usual” culture wouldn’t allow him to innovate. This recognition – that innovation is blocked by cultural issues and business as usual culture – isn’t necessarily new, but understood correctly it is a powerful insight.
If the “business as usual” culture and models are barriers to innovation, and most firms rely on a consistent, efficient model to generate short term profits that are vital for success, how do successful innovators achieve consistent innovation? Relentless Innovation eliminates some of the myths surrounding successful innovators and identifies the key accelerators that firms like Apple, Google, 3M, Procter&Gamble and W.L. Gore have identified.
One of the real challenges for any innovator is that business as usual isn’t simply accepted, it is defended and strengthened by management tools like Six Sigma, outsourcing and Lean. While these firms help an organization become more effective and efficient, they also build greater resistance to innovation, especially sustained innovation.
Relentless Innovation identifies two key barriers for innovation, and provides specific recommendations to overcome the barriers and become a Relentless Innovator.