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Efficiency – The Innovation Trap

Vern Burkhardt at Idea Connection has documented an interview with me focused on the points from Relentless Innovation.  Check out the interview and discussion.

We talked a lot about the challenge presented to innovation by existing management tools which promote efficiency, predictability and short term financial goals.  These management tools and methods work well to sustain profitability, but create tremendous roadblocks to innovation.

About ovoinnovation

Jeffrey Phillips is the lead consultant with OVO Innovation and the author of Relentless Innovation, OutManeuver and Make us more Innovative.

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