Great reviews of Relentless Innovation are coming in from a range of great innovation thinkers. Three to highlight today:
- Drew Marshall of Primed Associates.
Book Review: Relentless Innovation by Jeffrey Phillips
“Perhaps the more revealing insight at the heart of this book is the concept of the impediment of BAU (Business As Usual) to innovation success. When the organization seeks to protect BAU there is no room to innovate and BAU becomes the order of the day.”
- Gregg Fraley, author of Jack’s Notebook and innovation consultant at Kiln
Relentless Innovation by Jeffrey Phillips, An Innovation Primer
“Relentless takes a broad look at all the factors involved in innovation. As a diagnostic tool, for those seeking answers to the complex innovation puzzle, Relentless is excellent.“
- Tomislav Buljubasic of 7 Innovation in Croatia
Relentless Innovation – Review
“This book will certainly help business leaders to understand current innovation needs in every company and what can be the biggest obstacles in making innovations work.”
Many more on Amazon’s review page as well.